Trademark Registration & Brand Protection
Protect the Name, Logo, and Brand You Are Building
Your business name, logo, slogan, product name, or service name may be one of the most valuable assets your company owns. A strong trademark can help customers identify your business, distinguish your products or services from competitors, and create long-term brand value.
At Poole Shaffery, we help businesses, entrepreneurs, and professionals protect their brands through federal trademark registration, trademark clearance, office action responses, and trademark maintenance.
Whether you are launching a new business, expanding an existing brand, responding to a USPTO office action, or maintaining an existing registration, our trademark attorneys can help guide you through the process.
Trademark Services
Trademark Search & Clearance
Before investing in a new name, logo, product, or brand, it is important to evaluate whether the mark may conflict with existing trademarks. A trademark search can help identify potential risks before you spend money on branding, marketing, packaging, signage, websites, or advertising.
Federal Trademark Applications
Federal trademark registration can provide valuable protection for your brand. The application process requires more than filling out a form. The mark must be properly identified, the goods and services must be accurately described, the filing basis must be selected, and the application must be supported by proper evidence of use when required.
Office Action Responses
If the USPTO issues an office action, the application has not necessarily failed. An office action is an official letter from the USPTO identifying legal or technical issues that must be resolved before the mark can proceed.
Office actions often involve issues such as:
- Likelihood of confusion refusals
- Descriptiveness refusals
- Specimen refusals
- Identification of goods or services issues
- Disclaimer requirements
- Entity or ownership issues
- Filing basis issues
- Procedural or technical defects
We help clients review office actions, evaluate response options, prepare legal arguments, amend applications when appropriate, and respond to the USPTO before applicable deadlines.
Trademark Maintenance & Renewals
Trademark registration is not a one-time event. To keep a federal trademark registration active, the owner must continue using the mark and file required maintenance documents at the proper times.
Contact the firm at (855) 997-7522 for more information about Trademark Registration & Brand Protection services.
